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Park Cities Schools Launch Career Awareness Program

McCulloch Intermediate and Highland Park Middle School expand career exploration through guest speakers and weekly news broadcasts, part of broader North Dallas education initiatives.

4 min read Preston Hollow, Highland Park

Park Cities school districts are expanding career awareness programs for middle school students, bringing local professionals into classrooms to share real-world experiences and help students envision potential career paths.

McCulloch Intermediate School and Highland Park Middle School have launched weekly news broadcast programs that feature guest speakers from various industries, connecting students with professionals from across North Dallas and the broader metroplex. The initiative represents a growing trend among affluent school districts to provide early career exposure beyond traditional academic subjects.

“We’re seeing more requests from districts in Preston Hollow and the Park Cities to connect students with working professionals,” said Maria Rodriguez, director of career services at the North Texas Education Collaborative. “These communities have access to incredible professional networks, and schools are leveraging those connections.”

The program builds on existing career exploration efforts in Highland Park ISD and University Park’s elementary schools, extending structured career awareness into the middle school years. Students participate in producing news segments while learning about different professions through guest interviews and presentations.

Highland Park Middle School’s broadcast program launched in September, featuring speakers from fields including journalism, medicine, law, and technology. McCulloch Intermediate began its version in October, focusing on careers in business, education, and public service.

The timing aligns with state education policy changes that emphasize career readiness alongside college preparation. Texas legislation passed in 2023 requires districts to provide career exploration opportunities starting in sixth grade, though implementation varies significantly across districts based on available resources.

Preston Hollow and Park Cities schools benefit from proximity to downtown Dallas’s business district and North Dallas corporate corridors, providing access to diverse professional speakers that rural and lower-income districts often lack.

“The professional density in these neighborhoods creates natural mentorship opportunities,” explained Dr. James Patterson, education policy researcher at Southern Methodist University. “Students see career possibilities they might not encounter otherwise.”

The broadcast format serves dual purposes: students develop media literacy and communication skills while learning about potential career paths. Each weekly segment features student-conducted interviews with professionals, requiring preparation and research that reinforces academic skills.

Participating schools report increased student engagement and more sophisticated career discussions among sixth through eighth graders. Teachers note students asking more specific questions about education requirements and job responsibilities.

However, the programs also highlight educational inequities across the region. While Park Cities students access executives and specialized professionals, schools in southern Dallas often struggle to find volunteer speakers for similar initiatives.

State education officials acknowledge these disparities while promoting career awareness programs statewide. The Texas Education Agency allocated $45 million for career exploration programs in the current budget cycle, but distribution formulas favor districts that can demonstrate matching local support.

For Preston Hollow families, the programs offer early career exposure that complements existing advantages. Students often have parents in professional careers, but structured school programs introduce fields and perspectives beyond immediate family networks.

“It’s not just about having successful parents,” Rodriguez noted. “Students need to see different paths and understand the work behind various careers.”

The initiative connects to broader Environment concerns about preparing students for rapidly changing job markets. Technology and automation continue reshaping traditional career paths, making early exposure to diverse fields increasingly valuable.

Local professionals participating in the programs report positive experiences despite time commitments. Many cite connections to their own educational experiences in North Dallas schools or current community ties.

“I went to Highland Park High School twenty years ago,” said tech entrepreneur Michael Chen, who spoke at Highland Park Middle School in November. “Giving back to these programs feels natural.”

Both schools plan to expand their programs next semester, adding monthly career fairs and potential job shadowing opportunities for eighth graders. District officials are exploring partnerships with local business organizations to systematize speaker recruitment.

The programs operate alongside existing safety and security measures that have drawn attention following recent incidents. Schools maintain standard visitor protocols while accommodating increased guest speaker activities.

Parent response has been overwhelmingly positive, with many volunteering to speak or coordinate additional professional contacts. The Parent Teacher Association at Highland Park Middle School created a speaker database with more than 150 local professionals willing to participate.

Expansion plans include virtual sessions with professionals who travel frequently or work remotely, potentially increasing speaker diversity and availability. Schools are also considering partnerships with Preston Hollow and Park Cities business associations to reach additional professional networks.

The career awareness programs represent broader trends in North Dallas education, where districts balance traditional academic excellence with evolving workforce preparation demands. As job markets continue changing, early career exposure becomes increasingly valuable for student success.

District officials plan to track participating students’ high school course selections and post-graduation outcomes to measure program effectiveness. Initial data collection begins this spring, with longitudinal studies planned as current sixth graders progress through high school.